PRESENTATION TITLE:
The Hidden Business of Medicine:
How Office Workflow and Uninsured Services Shape Modern Practice
PRESENTATION OBJECTIVES:
- Identify operational strategies that improve efficiency in office-based medical practices.
- Describe how optimized patient flow and team-based care can increase clinical capacity in consultation practices.
- Understand the role of uninsured services and bundled service models in supporting practice sustainability
SYNOPSIS:
Office-based physicians across many specialties face similar operational challenges, including increasing documentation requirements, administrative workload, and pressure to improve patient access while maintaining practice sustainability.
Much of a physician’s workday is spent not only on direct patient care but also on indirect clinical activities such as documentation, reviewing results, and managing referrals. This presentation explores practical strategies to improve efficiency in office-based medical practices, including optimizing patient flow, better delegation within clinical teams, and designing workflows that reduce administrative burden.
The presentation will also examine the often-underutilized role of uninsured services in supporting practice sustainability. Services such as prescription renewals, forms, medical reports, and consultation letters are frequently performed but inconsistently billed. Strategies such as standardized fee schedules and bundled subscription plans can simplify billing while generating predictable revenue for practices.
Through practical examples and real-world scenarios, participants will gain insights into how thoughtful practice design and systematic management of uninsured services can improve both physician efficiency and long-term practice sustainability.
BIO:
I graduated from the Faculty of Medicine, University of Toronto in 1992 and worked in the emergency department at North York General Hospital – Branson Site for 8 years. Since 2000 I have worked exclusively in family medicine and am currently the founder of Eagles Landing Medical Centre in Maple, Ontario. It is my goal to develop Eagles Landing Medical Centre as a business model for the next generation of medical practice in Canada for the 21 st century.
In 2002, I founded Fairgounds Golf Park, located in Collingwood, Ontario, 2 hours north of Toronto. Fairgrounds Golf Park was born out of my enthusiasm for golf as well and my passion for entrepreneurship.
In 2012, I became involved in provincial and federal politics, communicating with political leadership and their staff and learning the inner workings of political parties and how the process of policy formation and riding nominations occur.
In 2017, I became involved in the Ontario Medical Association. I was elected to represent the interests of doctors from central Ontario, District 5 as well as the Section on General and Family Practice. My work at the Ontario Medical Association has been on economic healthcare transformation for the improvement of doctors. In 2021, I stepped down from my position.
Since 2020, after completing various courses and mentorships, in the field of fundamental analysis, technical analysis, and quantitative analysis. I am now able to understand and use the most efficient methods in modern portfolio construction. I actively participate in the equity markets, options markets, and the crypto market. I look forward to using my learned experience as a Board Advisor on the Canadian Physicians’ Pension Plan.
Finally, completing the mini MBA Business Leadership Program and Strategic Mindset Program at Schulich School of Business. This has instilled in me the latest evidence-based business strategies. I am currently applying this knowledge in all aspects of my current ventures and new business endeavors to help patients and doctors alike.